After I showed this rough cut to my target audience I got very positive feedback. They said the transitions really helped make it clear that the clips are flashbacks and the fact that we see Lucy earlier makes it easier to follow.
They also said that they liked the music and that it created atmospheric tension.
To improve they said it would be good if there was a sound effect when the defibrillator is used to make it clearer what's going on. This is a very good idea and I think it would really help the clarity of the scene.
I am not happy with some parts: I don't like the abrupt end to the sound at the end and I need to get a proper font that I think fits the mood. I also need to adjust the animation of the lettering at the end because I think it's too fast. In an ideal world I'd like to animate it differently however I am happy with the way the text moves at the moment so it is not a priority.
I am also going to make the first flashback longer so you can hear what Emma and her mum are talking about as it's important to the plot. They are speaking about a boy Emma is interested in - Henry - a love interest which is a plot point to help appeal to my target audience.
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