Saturday, 14 January 2017

Working Title Film

Bridget Jones's Baby



Synopsis:
Bridget Jones is 43 years old and unexpectedly falls pregnant but doesn't know who the father of her baby is. Is it her ex partner and fan favourite Mark Darcy or rich American new comer Jack? The film focuses on Bridget's new approach to single life, friends and her job before rocketing into comedic drama about her baby's father. It is filled with comedy, both jokes and slapstick often made by our narrator, Bridget, and leads to a heart warming, feel-good conclusion in which the problems of the film are resolved.

This film had lots of marketing including posters on billboards and buses. The film released trailers and teaser trailers before its official release to spark interest and increase footfall in the cinemas when it finally came out. The actual website for the film provided trailers, posters, a film synopsis and 'about the characters' to bring us up to date on where the characters are now. Online advertisements were also used to encourage people to watch the trailers and buy tickets. There were also articles in magazines such as 'The Hollywood Reporter' which included interviews with the actors which helped create momentum for the movie.
The actors also appeared on talkshows and online series' to promote the film as they were well known and had a lot of hype around them. There was also a lot of media attention paid to the plastic surgery Renée Zellweger had had done since the last film in the Bridget Jones series. Although this wasn't intended or fair to the actress it did get people discussing the film and therefore increased it's publicity.

Production Budget: $35 million
Worldwide Profit: $211,952,420
Production Companies: 
-Miramax
-StudioCanal
-Universal pictures 
-Working Title Films 

Other films produced by Miramax:
-'The Brothers Grimm' (2017)
-'Southside with You' (2016)
- 'Mr Holmes' (2015)
-'Beauty and the Beast' (2014)

Other films produced by StudioCanal:
-'Paddington' (2014)
-'The Imitation Game' (2014)
-'Shaun the Sheep Movie' (2015) 
-'Silver Linings Playbook' (2012) 

Other films produced by Universal Pictures:
-'The Girl on the Train' (2016)
-'Jason Bourne' (2016)
-'Jurassic World' (2015) 
-'Les Misérables' (2012) 

Other films produced by Working Title Films:
-'The Danish girl' (2016)
-'The Theory of Everything' (2014) 
-'About Time' (2013)
-'We are your Friends' (2015)

UK Release Date: 16/09/2016
UK Distributer: Universal Pictures International 

Miramax is a subsidiary of The Walt Disney Company.
StudioCanal is a subsidiary of the Canal+ group. 
Working Title is a subsidiary of Universal Studios 
Universal Studios is owned by Comcast 

Universal Studios has it's own distribution company through vertical integration. This means the profits from the film are less spread between companies. 

I would definitely expect this film to be shown in Ilkley cinema because it was a big release in 2016 and had a lot a lot of good marketing and publicity. It is part of a pre-existing series so will have an established fan base so provides a guaranteed audience. It also stars famous actors and actresses in that will attract customers and make them even more likely to see the film. Therefore it makes it a good film to show in a cinema as there's likely to be lots of footfall and therefore large amounts of profit to made. 

Formats Bridget Jones's Baby is available on:
-Amazon instant video
-Now TV
-iTunes 
-Virgin Movies 
-DVD

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