My Secondary Target Audience

My secondary target audience is ABC1 women aged 26-39. I have decided to target older women for my secondary target audience because of the varied ages shown within my market research. 'The Girl with the Dragon Tattoo' had a general audience of 40-54 year old women which shows that there is a definite interest in the genre amongst both older and younger females. Therefore I'm making my secondary target audience women slightly older than my original target audience because they have an interest in the genre and will still benefit from the younger codes in use throughout the film. I have chosen not to target men simply because of my female protagonist which, judging by my research, is more likely to attract a female audience.