How I would Appeal to my Target Audience

As the audience age for my genre of film is very varied I will need to have specific codes that appeal to my target audience. I will do this by:

- Having a female, teenage protagonist
- Using age appropriate intertextuality
- Having a plot line which 18-25 year old women could relate to or understand (using female characters of that age group in a naturalistic setting
- Involving a love interest for my protagonist to appeal to that area of teenage life
- Referencing aspects of young life e.g. school, friends, relationships, siblings, struggles with parents etc
- Fast paced editing to keep the audience engaged

I will appeal to my secondary target audience by:

- Involving older characters which older women may be able to relate to e.g. later in the film a main character may be a female investigator working with my protagonist
- Involving character which may evoke sympathy in my secondary audience e.g. a vulnerable younger child may evoke maternal instincts in women, especially aged 26-39 if they have children of their own
- Intelligent plotline, lots of narrative enigmas so they don't get bored