My Primary Target Audience

I have decided that my primary target audience will be ABC1 females aged 18-25. I have decided this because, although there is a very varied target audience for these films, one of the most successful films at the box office was 'Gone Girl' which had a younger, female target audience. I also have a young, teenage protagonist and my market research has shown that the gender and age of the protagonist has a significant impact on the general audience. Also, most crime thrillers have an audience with a socio-economic profile of ABC1 so it makes sense to continue this for my target audience too.