I made a questionnaire which I handed round to people of different age groups in order to get a feel of what genres of film my target audience liked and who had the biggest preference towards crime thrillers. This is the questionnaire I used:
Favourite Genres of each Age Group
This graph clearly shows that crime films are more popular with 26-30 year olds, my secondary target audience. This is closely followed by 16-25 year olds therefore panning into my primary target audience and showing that there is an interest in the age category fro my genre of film. Interestingly, 46-50 year olds also liked the crime genre showing a wider range of ages that may be interested in my film. It also shows that 16-20 year olds enjoy thrillers equally as much as 21-25 year olds and slightly less than 46-50 year olds. This, again, could suggest that my film could reach an even wider audience than I anticipated, however, with my film targeted at a younger audience by using intertextuality relating to teenagers etc the teenage interest will be sparked more than that of the 46-50 year olds.
How the Preference towards Crime Thrillers differed per Age Group
This graph shows that popularity in crime thrillers increases dramatically between the age groups 11-15 and 16-20. This is good as 16-20 year olds are my primary target audience. The popularity then remains high, again, a good thing as my secondary target audience is 26-30 year olds. This therefore shows that my film has a place in the market with both my primary and secondary target audiences.
Which Gender watched more Crime Thrillers
Generally, from the people I gave my questionnaires to, crime thrillers were more popular with women than with men. However, although I tried to get an equal number of male and female responses there were actually more girls that filled in the questionnaires than boys. From my previous research I have already seen that the gender of the protagonist tends to correlate with the gender of the audience and, as my protagonist is female, my target audience is, in fact, women and this chart shows that they do have a definite interest in this genre of film.
Most Popular Favourite Crime Thrillers
I asked on my questionnaire what people's favourite crime thrillers were and these were the most popular answers. 'The Girl on the Train' was considerably more popular but this may be due to it's release date which was just before I took did this questionnaire. Therefore there was a lot of hype around the film possibly causing the increased interest in this film.
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